Our opinion on our Marketing Campaign presentation:
by We R the World team
| + | - |
| -New and original product -Catchy name for drink -Role play idea was good, even though a bit risky, it worked because of our organised teamwork |
- We didn’t explain the name of our drink (link between painbull and painful) - The advert was esthetically poor |
Interview by the french froggies and the german potato :
Marketing Campaign – We are the World
The « We are the World » describe themselves as a working group, trying to have good results, to increase their experience and performance despite all their different skills and personalities. Thinking that “The Belbin Personality Test” corresponds obviously to everybody’s role, they always try to manage and organize the different ways of thinking and working.
Indeed, they really believe in teamwork to share ideas or opinions, work efficiently and compare their activities with real experience in companies: increasing their capabilities to adapt with others and communicate.
About their oral, “We are the World” choose a meeting presentation to show their creativity and attract student’s attention.
Marketing campaign contains different parts which have been distributed between all the members: their work was “pretty well organized despite a lack of activity and detail about the marketing study”. They realized that, each day, they learned how to manage their different points of view, to respect others choices and be patient.
To conclude, the team “We are the World” really enjoys the experience and is proud of the cohesion which was installed in the group. Maybe not the best product presentation, but a great state of mind.

